Grout Social
For every professional. Every sector.

Your social media.
On autopilot.

AI-generated content in your voice, live news intel from your sector, competitor monitoring, and auto-posting. Built for any professional who wants to grow their brand on social media.

Start your free trial → See how it works

7-day free trial. No commitment. Cancel any time.

+1,200 followers
"I posted every day for two weeks using Grout's ideas. The Intel Carousel alone got me three new enquiries."
Architect, Manchester
4,800 likes
"Grout wrote a post about a planning win I had, in my voice, from one line I gave it. I couldn't tell the difference."
Property developer, Bristol
Zero effort
"With Pro Connect, auto-posting just handles it. I set the brief on Sunday, it posts all week. My LinkedIn grew 40% in a month."
Builder, Birmingham
Sound familiar?

You are brilliant at what you do.
But nobody knows it.

You open Instagram, stare at the blank screen, close it again. You know you should be posting. You just never find the time, the words, or the energy to do it consistently.

😩
The blank screen problemYou sit down to write a post and nothing comes. Twenty minutes later you have written nothing and feel worse about it than before you started.
📅
The consistency trapYou post three times one week, nothing for six weeks. The algorithm punishes you. Your audience drifts. You feel guilty and it becomes a cycle you cannot break.
🤖
Generic AI makes it worseYou try ChatGPT. It gives you something that sounds nothing like you. You spend more time editing it than you would have spent writing from scratch. So you stop.
💸
Agencies cost a fortuneA decent social media manager costs £1,500 to £3,000 a month. And they still do not know your business the way you do. You pay a lot for content that feels generic.

Grout Social fixes all of this. For less than the cost of a dinner out.

How it works

From zero to posting in under five minutes. No learning curve. No complexity.

1
Tell Grout about your business
Answer a few questions about who you are, who your clients are, and how you like to communicate. Grout builds a deep profile of your voice and your business in minutes.
2
Generate content in your voice
Pick a topic, a content type, or let Grout suggest what to write about based on live news and what is working in your sector right now. One tap and your posts are ready.
3
Post it or let Grout post it
Copy the post and publish it yourself, or connect Pro Connect and Grout posts automatically to your social accounts while you get on with your actual work.
What Grout Social does
🧠
Writes in your voice
Built around your business, your clients, and how you speak. Not generic AI, content that sounds like you wrote it on your best day.
📡
Live news intel
Pulls real verified articles from your sector every day. Turns today's news into a ready-to-post carousel in seconds.
🎬
Reel scripts included
For every piece of content, get a 15-second reel script, a carousel brief, and a static image angle, with what's actually working right now.
👁
Competitor watchlist
Monitor competitors and industry voices. See their topics, then generate your angle on the same conversation, stay one step ahead.
🤖
Full auto-posting
Pro Connect connects to Zernio and posts directly to your social accounts. Write it once, it goes live automatically. No copying. No pasting.
📊
Performance tracking
Log your likes, shares, and new followers. See what's working. Pro Connect pulls your Zernio stats automatically, no manual entry needed.

Everything you need.
Nothing you don't.

Posts that sound like you. Not like a robot.

Grout learns your tone, your clients, your topics, and your business from day one. Every post it generates is specific to you — not a generic template anyone could have written.

The more you use it, the better it gets. Log your performance, rate your posts, and Grout adapts automatically.

Authoritative, educational, celebratory, and conversational content types
Voice influence system — write in the style of industry leaders
Quick Post for turning a single idea into a caption in 30 seconds
Website and social media audit built into your profile
Content Studio
Authoritative
Three years ago I nearly walked away from my business. Too much competition, not enough visibility. The turning point? Showing up consistently online. Not perfectly. Consistently. If you are not visible, you do not exist. Start today.
Rewrite
How to post this
Educational
Most professionals post when they feel like it. That is not a strategy. Pick 3 content types. Post 4 times a week. Track what lands. Double down on winners.
Rewrite
How to post this

Never run out of things to say.

Grout searches the web daily for real, verified news stories relevant to your sector. It surfaces the stories that matter and turns them into ready-to-post content in seconds.

The Weekly Intel Carousel takes the top stories and builds a 10-slide social media carousel, fully written and ready to post. One of the most powerful tools for establishing authority in any industry.

Live web search for stories published in the last 7 days
Generate a post from any story with one tap
Weekly Intel Carousel — 10 slides, fully written, ready to post
Never share old news — all sources verified and dated
Trending Now
The Guardian
Bank of England signals interest rate cut ahead of summer
Generate post
Architects Journal
New permitted development rules expand home extension rights
Generate post
Property Week
Build to rent sees record Q1 investment in 2026
Generate post

Know exactly how to deliver every post.

Writing the post is only half of it. Grout tells you exactly how to deliver it — what format to use, what opening hook to say on camera, and a word-for-word script you can read straight to your phone.

Based on live data about what is actually working for accounts like yours right now. Not general advice. Real signals.

15-second reel script for every piece of content
Full carousel brief with slide-by-slide breakdown
Static image angle with caption direction
Effort badges so you always know what is quickest
How to post this
What is working right now
Talking head reels under 30 seconds are outperforming carousels 3 to 1 for professional service accounts this month.
🎬 Reel — talking head Low effort
Opening hook
"Most professionals get this wrong"
15-second script
Look. I spent years posting when I felt like it. No strategy. No consistency. And wondering why nothing was growing. Here is what changed everything. Three content types. Four posts a week. Track what lands. Double down on the winners.
How we compare

The smartest way to show up online.

Compare your options before you decide.

Feature Grout Social Social media agency Generic AI tools Doing it yourself
Writes in your voice Sometimes
Live news intel from your sector Sometimes
Reel scripts and format guides
Competitor monitoring Extra cost
Auto-posting to social accounts
Performance tracking and AI learning Reports only
Monthly cost From £9.97 £1,500 to £3,000 £20 to £50 Free
Time required per week Under 30 mins Minimal 2 to 4 hours 4 to 8 hours
Pay 10, get 12
Starter
£9.97 /mo
  • Single profile
  • Weekly post generation
  • Trending topics & news
  • Reel scripts + format guides
  • Quick Post (Spark)
Start free trial
7 days free, then £9.97/mo
Pro Connect
£41.97 /mo
  • Everything in Pro
  • Zernio auto-posting
  • Automatic performance stats
  • Priority in community spotlights
  • 14-day free trial
Start free trial
14 days free, then £41.97/mo

Stop being the best kept
secret in your industry.

Your competitors are posting. Your potential clients are scrolling. Every day you are not showing up is a day someone else is. Grout Social changes that. Starting today.

7-day free trial. No credit card required on Starter and Pro. Cancel any time.